BRAND SMARTER,
NOT
Harder.
Harder.
NOT HARDER.
A renaissance company
We are The gordon co, a renaissance company.
THE GORDON CO
a deeply connected company of serial entrepreneurs, idea generators, connectors and lovers of all things creative, weird, current, complicated and beautiful.
We are futurists, researchers, product developers, marketers, strategists and designers working behind the scenes with global brands to inject a sense of wonder and surprise back into culture—and the world.
See what we do
What’s a renaissance company, you ask?
It's a company that...
Can both honor brand legacy and fearlessly invent new directions.
Mindfully considers all options but acts swiftly and decisively.
Nurtures humanity and instills passion while respecting data and logic.
Observes the past as it creates the future.
We
Do
Brand
EVerything & Anything
After decades of working with brands—persisting and listening—we are here to contribute something special.
We bring the unexpected to the market and give people a lift from the blah.
Our Capabilities:
1. Brand Vision + Mission
tailored to both market & client
2. Brand Strategy + Positioning
competitively crafted & viscerally relevant
3. Brand Identity + Architecture
boldly unique with intuitive brand organization
4. Insights: Consumer Truths + Cultural Shifts
multi-sourced, interconnected & actionable
5. Innovation Process Development
systems & techniques to codify innovation across your organization
6. PRODUCT CONCEPTING, DEVELOPMENT + TESTING
co-creative, experience-focused & iterative
7. Branded Communication + Messaging
end-to-end: creative development, talent acquisition and full production, across a variety of formats and mediums
You’ve seen our work
for over 25 years
You’ve seen our work
for over 25 years
New behaviors, changing attitudes, redefined priorities. This is how the future happens.
We search for evidence of change across the cultural landscape from fringe to mainstream. We examine the latest advances in human invention and achievement. We track the ongoing transformation of the world around us.
This holistic approach helps us see hidden patterns, identify critical paths of adoption and adaptation, and find the way forward to ambitious, sometimes audacious brand opportunities that might otherwise be missed.
Applied futures thinking™
Our way of merging analytic rigor with refined intuition to predict future scenarios. Evidence-driven, criteria-based, geared toward relevance and actionability.
The–Collaboratory
Our own highly curated global community of consumers and experts. A Swiss Army knife combo of think tank / test lab / trend periscope.
The Right evidence can tell the future
